Jimmy Choo Project PEP launches November 4
Jimmy Choo announces Project PEP, launched in conjunction with the Elton John AIDS Foundation, to benefit the Simelela Rape Treatment Center in South Africa.
The Project Pep capsule collection features accessories created with a distinct punk rock motif print that represents Jimmy Choo’s passionate and individualistic spirit.
Project PEP print
Purchase items from the capsule collection and 25 percent of net sales will be donated towards providing victims of abuse with HIV preventative PEP (Post Exposure Prophylaxis) medication and providing infrastructure for medical, counseling and legal support.
Examples from the PEP collection
This cause has particular resonance for Jimmy Choo because of its support and empowerment of women.
Add you support to this incredible cause by attending the launch event, which starts at 4 p.m. on Wednesday, November 4 and runs through Saturday, November 7 at the Jimmy Choo boutique at The Bravern and at all Jimmy Choo boutiques nationwide.